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Asustek to launch new smartphones in 2Q13

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After temporarily stepping out of the handset market in 2011, Asustek Computer president Jerry Shen, at the company’s investors conference on August 29, said the company will return to the market and will launch new smartphones in the second quarter of 2013 with both Android and Windows Phone 8 being considered.

Asustek joined the handset market in 2003 and in 2009 cooperated with Garmin to release products under the Garmin-Asus brand. But the cooperation was later folded with Asustek deciding to temporarily leave the market.


In the fourth quarter, Asustek is also set to release its second-generation Padfone.

As for market watchers’ concerns over Asustek’s ability to handle component shortages since sales of the Padfone were seriously impacted by shortages of Qualcomm processors, Shen pointed out that the same situation will not occur with the second-generation Padfone since the company has been working on strengthening its designs and has tightened its relationship with Qualcomm.

As for the 5-inch smartphone market, Shen pointed out that the company is currently evaluating demand and products for the segment are included in the company’s plans.

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