The Cluster of Tech

Nokia slams HTC’s Windows Phone 8 announcement, calls it a ‘tactical re-branding’

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HTC has just unveiled two new Windows Phone 8 devices today (the 8X and 8S), making them the signature phones for Microsoft. We asked Nokia about today’s announcements and the company’s head of marketing, Chris Weber, has responded to HTC’s move by claiming the announcement is “good news for the Windows Phone ecosystem.” However, Weber says that “while others may choose to tactically re-brand their products,” Nokia is building its Lumia franchise exclusively around Windows Phone.

Nokia Lumia Windows Phone_1020

Nokia isn’t mincing its words, but it’s clear the company remains committed to Windows Phone 8 with its Lumia 920 and 820 devices expected to arrive in early November. We have reproduced Weber’s statement in full below.

“Today is more good news for the Windows Phone ecosystem. While others may choose to tactically re-brand their products, Nokia is driving an industry-leading smartphone franchise – that we call Lumia — exclusively around Windows Phone. With Lumia, we are creating truly differentiated experiences like PureView imaging, location and navigation, wireless charging and Nokia Music. And we’re just getting started!”
HTC Windows Phone 8S

That’s the response from Nokia marketing head Chris Weber, and we’d underline the phrase “tactially re-brand” as a direct jab aimed at HTC. Of course, Weber thinks that Nokia is the only company to truly differentiate itself, but we’re curious what you think on the matter.Weber has also tweeted about HTC’s hardware, embedded below.


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