We thought it was impressive when 200,000 Xiaomi Mi-One S phones sold in just 30 minutes. The company just tweeted that a batch of 300,000 of Mi-One S phones has been sold-out in 4 minutes and 12 seconds. The company is selling phones in batches, so there are bursts of huge sales in between periods of inactivity.
The Mi-One S is an updated version of Xiaomi’s first phone with an overclocked Snapdragon S4 chipset, but the price of RMB 1,499 ($235, €190) seems to really be appealing to consumers (Xiaomi currently sells its phones in China, but is looking to expand make them globally available).
Anyway, the company’s excited tweet doesn’t quite make it clear how those 300,000 were sold – back when the first batch of 200,000 sold out, there were 1.1 million pre-orders.
Is Xiaomi just fulfilling these pre-orders or are those on top of the 1.1 million? It’s not clear but it’s an impressive performance from such a young company nonetheless.