The Cluster of Tech

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Judge accuses Apple, Google of using courts as ‘business strategy’ instead of settling

Apple and Google-owned Motorola aren’t showing any signs of interest in actually settling their patent disputes, said one federal judge in Florida. Instead, the two firms are more interested in using the courts as a business strategy.

U.S. District Judge Robert Scola said in Miami on Thursday that the two firms are abusing the court system with their increasingly complex patent case, according to Bloomberg. The patent struggle between Apple and Motorola involves more than 180 claims related to 12 patents, as well as the meaning of more than 100 terms.


Each party has accused the other of infringing on patents related to wireless technologies. The initial suit was filed in 2010, but it has since grown.

“The parties have no interest in efficiently and expeditiously resolving this dispute,” Scola said in an order dated Wednesday, “they instead are using this and similar litigation worldwide as a business strategy that appears to have no end. This is not a proper use of this court.”
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Former Apple consultant says iPhone’s naming conventions send ‘weak message’

Apple is a company that prizes simplicity in nearly all things, but a former Apple adviser says the pattern the company uses to name its bestselling product is decidedly not simple and sends the wrong message about the iPhone.

iphone 4s

Apple’s iPhone 4S

Brand consultant Ken Segall says that Apple’s naming conventions with the iPhone stray from the simplicity that typifies other aspects of the company’s marketing and operations. Since the iPhone 3GS, Apple has introduced an “S” model every other year.

“Tacking an S onto the existing model number sends a rather weak message,” Segall writes. “It says that this is our ‘off-year’ product, with only modest improvements.”
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