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There are now over 1 billion smartphone users on the planet

In Q3 of 2012, a pretty significant milestone has been reached, according to a study by the research experts at Strategy Analytics. It is estimated that the total number of smartphone owners worldwide has surpassed the 1 billion mark for the first time ever since smartphones came to be back in 1996. In comparison, the figure stood at 0.7 billion at the end of Q3, 2011. That’s huge!

There are now over 1 billion smartphone users on the planet
Think of it this way: one in seven people around the globe have some kind of a smartphone, be it an iPhone, an Android handset, a Symbian device, or any kind of phone worthy of being called smart. But what’s even more exciting is that the numbers are to go higher at an even more ridiculous pace, if the research is correct.

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Apple is now No.2 and Samsung enters Top 10 of global brands

Interbrand has released its 13th annual Best Global Brands report, essentially the most well-regarded Top 100 showcasing the value of different brands across the world. Interbrand’s methodology is ISO certified and focuses on the ways in which a brand can touch and benefit the organization that owns it, “from driving bottom-line business results to delivering on customer expectations”.

This year’s results are great for certain companies that have big investments in mobile. Apple has risen to No.2, and Samsung has made a surprise appearance into the Top 10 for the first time in history. The Korean company’s brand is now considered to be the 9th most valuable in the world, and said to be worth $32.8 billion.

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